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Business Back-Up case study 20th April 2004

Recruitment agency website with Content Management

''s software, which enables candidates to apply for vacancies immediately and register on-line, has proven to be invaluable in our day to day business activities.'

Helen Palmer, Managing Director, Business Back-Up Limited.

The Background

Established in 1986, Business Back-Up is a multi-office, high profile recruitment agency based in Berkshire. They place temporary and permanent staff in positions ranging from office support to executive roles.

After having had a web presence for some time, Business Back-Up required an updated look and feel to their site, whilst also adding a functionally rich Vacancies database area.

The Challenge

To present a fresh, inviting and professional image, whilst retaining key aspects of the original design.

Create a highly user-friendly Vacancies database area that would allow users to search and browse job particulars and subsequently apply online. The system needed to be quick, simple and offer full online applicant management for consultants within the busy working environment at Business Back-up.

With large usage of the site expected, Business Back-Up also demanded a robust and reliable hosting platform for their website and online database.

The Solution

(a) Bespoke web design with Macromedia Flash introduction screen.

(b) Vacancies Content Management Module.

(c) Managed Hosting Service.

Re-designing the site, whilst retaining elements of the original site, allowed to optimise download times over standard modem connections. The new look of the site was designed to reflect the Business Back-Up commitment to quality and professionalism.

The Vacancies CMM allows each office to manage their vacancies on the company website, enabling Business Back-Up to offer their clients almost instant exposure for vacancies on the Internet. This provides far greater exposure than traditional newspaper advertising, at a significantly lower, singular cost.

Candidates are able to apply for positions online, thus eliminating the inherent delays and expense of posting hardcopy CVs and personal information. The electronic version of this information allows more efficient management of applications by Business Back-Up consultants and allows a faster response to candidates.

To increase online profile,’s search engine submission and promotion ensured the new Business Back-Up site was listed in the Yahoo! Directory within one week of going live.

Helen Palmer, Business Back-Up Group's Managing Director, commented 'Although our previous site proved to be effective, we were looking for a more tailor made and sophisticated interactive site. I have found working with to be extremely beneficial with their sound expert advice and creativity.'

The Results

The expected increase in traffic saw over 400 visitors access the site within the first 10 days of launch, with 227 of those visitors using the interactive Vacancies database area.’s Managed Hosting Service ensures 24 hour a day management of high specification servers hosting the Business Back-Up site, allowing each visitor a quick and responsive usage experience.

'We have found supportive in all our requests and their after service and IT support has been of great assistance.' said Helen Palmer.

The Future

The flexible and scalable nature of the new design from Netintent will allow the site to grow with and respond to the future online requirements of Business Back-Up.

New office and consultant information can be added instantly and additional Content Management Modules such as a ‘News’ area can be integrated into the site quickly and cost effectively. This ensures the site can remain up to date and constantly evolving.

Want to know more?

For more information regarding web design and content management solutions, please contact 01793 320245 or complete the ‘Get In Touch’ form on this site.

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